1494 - 網路行銷與網店經營管理實務 英授 Taught in English
Application of Internet Marketing and
教育目標 Course Target
網路是全世界最大的市場，但大多數同學並無網路店舖經營的實務經驗，以及網路行銷整合應用的管道。在社群網路革命興起後，各式各樣的網路開店創業模式與網路行銷技巧包羅萬象。本課程從「個案」、「理論」、與「實務」多元面向，逐步解說網路行銷秘訣，講授如何利用電子商務的特性，在網路進行交易，並瞭解各種網路行銷方法及剖析其優劣，使同學了解在數位時代下網路或手機等新媒體的影響力。
The Internet is the largest market in the world, but most students do not have practical experience in operating online stores or the channels for integrated application of online marketing. After the rise of the social network revolution, a variety of online store business models and online marketing techniques have emerged. This course is diversified from "cases", "theory" and "practical" aspects, and gradually explains the secrets of Internet marketing, teaches how to use the characteristics of e-commerce to conduct transactions on the Internet, and understands various Internet marketing methods and analyzes their advantages and disadvantages, allowing students to understand the influence of new media such as the Internet or mobile phones in the digital era.
參考書目 Reference Books
生活科技應用網路概論
Introduction to Life Technology Application Network
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
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期中報告 interim report |
30 | |
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期末分組報告 End-of-period group report |
30 | |
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課堂參與討論 Participate in class discussions |
40 | 含出席率 |
授課大綱 Course Plan
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1494
- 學分 Credit: 3-0
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上課時間 Course Time:Thursday/5,6,7[ST019]
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授課教師 Teacher:謝東昇
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修課班級 Class:國貿系2-4
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