1. To familiarize students with the basic concepts and practices of advertising.
2. To enhance students’ capability and opportunity securing a quality job in advertising-related fields.
3. To improve students’ appreciation for advertising and creative thinking. .1. To familiarize students with the basic concepts and practices of advertising.
2. To enhance students’ capability and opportunity securing a quality job in advertising-related fields.
3. To improve students’ appreciation for advertising and creative thinking. .
Course materials are grouped into two distinctive modules:
1. The study of basic theories and principle of advertising.
2. The cultivation of creative thinking events.
Course materials are grouped into two distinctive modules:
1. The study of basic theories and principles of advertising.
2. The cultivation of creative thinking events.
To be determined.
to be determined.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Midterm ExamMidterm Exam midterm exam |
30 | |
| Final ExamFinal Exam final exam |
40 | |
| Attendance/ participationAttendance/ participation attendance/participation |
30 |
