1492 - 廣告學 英授 Taught in English
Advertising
教育目標 Course Target
1. To familiarize students with the basic concepts and practices of advertising.
2. To enhance students’ capability and opportunity securing a quality job in advertising-related fields.
3. To improve students’ appreciation for advertising and creative thinking. .
1. To familiarize students with the basic concepts and practices of advertising.
2. To enhance students’ capability and opportunity secure a quality job in advertising-related fields.
3. To improve students’ appreciation for advertising and creative thinking. .
課程概述 Course Description
Course materials are grouped into two distinctive modules:
1. The study of basic theories and principle of advertising.
2. The cultivation of creative thinking events.
Course materials are grouped into two distinctive modules:
1. The study of basic theories and principle of advertising.
2. The cultivation of creative thinking events.
參考書目 Reference Books
To be determined.
To be determined.
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
Midterm Exam Midterm Exam |
30 | |
|
Final Exam Final Exam |
40 | |
|
Attendance/ participation Attendance/ participation |
30 |
授課大綱 Course Plan
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相似課程 Related Courses
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1492
- 學分 Credit: 3-0
-
上課時間 Course Time:Monday/6,7,8[M232]
-
授課教師 Teacher:陳慧聰
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修課班級 Class:國貿系2-4
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