學習服務業的基本原理和創新原則, 為未來進入職場做準備Learn the basic principles and innovation principles of the service industry to prepare for the future workplace
透過課程培養學生對國際企業的認識並啟發他的自我生涯規劃
Cultivate students' understanding of international enterprises through courses and inspire their self-career planning
跟TED 學表達讓世界記住你
商業週刊/今周刊/天下雜誌/哈佛商業評論
Apple 與Google 世紀大格鬥
甚麼都能賣-貝佐斯如何締造亞馬遜的傳奇
稻盛和夫如何讓日本航空再生
7-ELEVEN 銷售聖經
台灣7-ELEVEN 創新行銷學
Walmart 打造零售帝國的44個奧秘
服務創新栓住客戶
100分顧客滿意策略
Learn expressions from TED and let the world remember you
Business Weekly/Today Weekly/World Magazine/Harvard Business Review
Apple vs. Google: The Battle of the Century
Everything can be sold - How Bezos created the legend of Amazon
How Kazuo Inamori revived Japan Airlines
7-ELEVEN Sales Bible
Taiwan 7-ELEVEN Innovative Marketing
44 Secrets of Walmart Building a Retail Empire
Service innovation anchors customers
100 points customer satisfaction strategy
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與度課堂參與度 class participation |
40 | |
| 期中考期中考 midterm exam |
30 | |
| 期末考期末考 final exam |
30 |
