1486 - 服務業創新與發展 英授 Taught in English

The Innovation and Development of Service Industry

教育目標 Course Target

學習服務業的基本原理和創新原則, 為未來進入職場做準備

Learn the basic principles and innovative principles of service industry, and prepare for future entry into the job market

課程概述 Course Description

透過課程培養學生對國際企業的認識並啟發他的自我生涯規劃

Through courses, cultivate students' understanding of international enterprises and create his own career planning

參考書目 Reference Books

跟TED 學表達讓世界記住你
商業週刊/今周刊/天下雜誌/哈佛商業評論
Apple 與Google 世紀大格鬥
甚麼都能賣-貝佐斯如何締造亞馬遜的傳奇
稻盛和夫如何讓日本航空再生
7-ELEVEN 銷售聖經
台灣7-ELEVEN 創新行銷學
Walmart 打造零售帝國的44個奧秘
服務創新栓住客戶
100分顧客滿意策略

Express your knowledge with TED and let the world remember you
Business Weekly/Today's Weekly/Tianxia Magazine/Harvard Business Review
Apple and Google Century Battle
Anything can be sold - How Bezos created the legend of Amazon
How Kazuo Inamori regenerates Japan Airlines
7-ELEVEN Sales Sales Bible
Taiwan 7-ELEVEN Innovation Marketing
Walmart creates 44 secrets of retail empire
Service innovation tied up residents
100-point customer satisfaction strategy

評分方式 Grading

評分項目
Grading Method
配分比例
Percentage
說明
Description
課堂參與度
Class Participation
40
期中考
Midterm exam
30
期末考
Final exam
30

授課大綱 Course Plan

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Click the link below to view the detailed course plan

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相似課程 Related Courses

無相似課程 No related courses found

課程資訊 Course Information

基本資料 Basic Information

  • 課程代碼 Course Code: 1486
  • 學分 Credit: 3-0
  • 上課時間 Course Time:
    Friday/6,7,8[M145]
  • 授課教師 Teacher:
    陳人孝
  • 修課班級 Class:
    國貿系1-4
選課狀態 Enrollment Status

目前選課人數 Current Enrollment: 51 人

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