學習服務業的基本原理和創新原則, 為未來進入職場做準備Learn the basic principles and innovative principles of service industry, and prepare for future entry into the job market
透過課程培養學生對國際企業的認識並啟發他的自我生涯規劃
Through courses, cultivate students' understanding of international enterprises and create his own career planning
跟TED 學表達讓世界記住你
商業週刊/今周刊/天下雜誌/哈佛商業評論
Apple 與Google 世紀大格鬥
甚麼都能賣-貝佐斯如何締造亞馬遜的傳奇
稻盛和夫如何讓日本航空再生
7-ELEVEN 銷售聖經
台灣7-ELEVEN 創新行銷學
Walmart 打造零售帝國的44個奧秘
服務創新栓住客戶
100分顧客滿意策略
Express your knowledge with TED and let the world remember you
Business Weekly/Today's Weekly/Tianxia Magazine/Harvard Business Review
Apple and Google Century Battle
Anything can be sold - How Bezos created the legend of Amazon
How Kazuo Inamori regenerates Japan Airlines
7-ELEVEN Sales Sales Bible
Taiwan 7-ELEVEN Innovation Marketing
Walmart creates 44 secrets of retail empire
Service innovation tied up residents
100-point customer satisfaction strategy
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與度課堂參與度 Class Participation |
40 | |
| 期中考期中考 Midterm exam |
30 | |
| 期末考期末考 Final exam |
30 |
