1. To familiarize students with the theories and principles of global marketing management.
2. To enhance students’ capability and opportunity securing a quality job in marketing related fields.
3. To improve students’ English communication ability.1. To familiarize students with the theories and principles of global marketing management.
2. To enhance students’ capability and opportunity securing a quality job in marketing related fields.
3. To improve students’ English communication ability.
a. Basic framework of international marketing.
b. Cultural and other environmental forces in international marketing.
c. Product-related considerations in international marketing.
d. Promotion-related considerations in international marketing.
e. Channel-related considerations in international marketing.
f. Price-related considerations in international marketing.
g. Internet and international marketing.
a. Basic framework of international marketing.
b. Cultural and other environmental forces in international marketing.
c. Product-related considerations in international marketing.
d. Promotion-related considerations in international marketing.
e. Channel-related considerations in international marketing.
f. Price-related considerations in international marketing.
g. Internet and international marketing.
To be determined.
to be determined.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Midterm examMidterm exam midterm exam |
30 | |
| Final examFinal exam final exam |
40 | |
| Project PresentationProject Presentation project presentation |
40 |
