1472 - 國際行銷 英授 Taught in English
International Marketing
教育目標 Course Target
1. To familiarize students with the theories and principles of global marketing management.
2. To enhance students’ capability and opportunity securing a quality job in marketing related fields.
3. To improve students’ English communication ability.
1. To familiarize students with the theories and principles of global marketing management.
2. To enhance students’ capability and opportunity secure a quality job in marketing related fields.
3. To improve students’ English communication ability.
課程概述 Course Description
a. Basic framework of international marketing.
b. Cultural and other environmental forces in international marketing.
c. Product-related considerations in international marketing.
d. Promotion-related considerations in international marketing.
e. Channel-related considerations in international marketing.
f. Price-related considerations in international marketing.
g. Internet and international marketing.
a. Basic framework of international marketing.
b. Cultural and other environmental forces in international marketing.
c. Product-related considerations in international marketing.
d. Promotion-related considerations in international marketing.
e. Channel-related considerations in international marketing.
f. Price-related considerations in international marketing.
g. Internet and international marketing.
參考書目 Reference Books
To be determined.
To be determined.
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
Midterm exam Midterm exam |
30 | |
|
Final exam Final exam |
40 | |
|
Project Presentation Project Presentation |
40 |
授課大綱 Course Plan
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相似課程 Related Courses
| 課程代碼 Course Code |
課程名稱 Course Name |
授課教師 Instructor |
時間地點 Time & Room |
學分 Credits |
操作 Actions |
|---|---|---|---|---|---|
|
必修-1475
|
國貿系4B 吳立偉 | 四/6,7,8[M120] | 3-0 | 詳細資訊 Details | |
|
必修-1479
|
國貿系4 尹�雅 | 四/6,7,8[M612] | 3-0 | 詳細資訊 Details |
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1472
- 學分 Credit: 3-0
-
上課時間 Course Time:Wednesday/2,3,4[M121]
-
授課教師 Teacher:陳慧聰
-
修課班級 Class:國貿系4A
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