The aim of the Business English class is for students to further enhance their English language skills within a business context. The class will focus on the four skills: reading, writing, listening and speaking. Students must become more familiar with key business concepts and understand how business works in different cultures. This will be achieved through a variety of classroom activities, as well as home assignments, quizzes, team work and oral presentations. Students are encouraged to participate.The aim of the Business English class is for students to further enhance their English language skills within a business context. The class will focus on the four skills: reading, writing, listening and speaking. Students must become more familiar with key business concepts and understand how business works in different cultures. This will be achieved through a variety of classroom activities, as well as home assignments, quizzes, team work and oral presentations. Students are encouraged to participate.
Have students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service.
Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.
Have students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service.
Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.
Intelligent Business, intermediate, ISBN: 978 1 4082 5599 5
intelligent business, intermediate, ISBN: 978 1 4082 5599 5
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Oral presentations/ HomeworkOral presentations/ Homework oral presentations/homework |
30 | |
| Midterm examMidterm exam midterm exam |
20 | |
| Final examFinal exam final exam |
20 | |
| QuizzesQuizzes quizzes |
10 | |
| ParticipationParticipation participation |
20 |
