1. 讓學生了解企業建立的根本與所面臨的各項挑戰
2. 讓學生了解企業所面臨的外在環境變遷
3. 讓學生了解創業及經營企業所涉及的各項企業主要活動1. Let students understand the fundamentals of enterprise establishment and the challenges faced by them
2. Let students understand the changes in the external environment faced by enterprises
3. Let students understand the main business activities involved in starting and running a business.
本課程可讓學生更瞭解企業運作的歷史演進與過程，另方面可為修習其他企管相關課程做準備，此外透過介紹台灣企業界寶貴的實戰典範個案，提升學生的學習興趣。
This course allows students to better understand the historical evolution and process of business operations. It can also prepare students for taking other business management-related courses. In addition, it can enhance students' interest in learning by introducing valuable practical model cases in Taiwan's business community.
1. Nickels/McHugh/McHugh, Understanding Business, McGraw-Hill International Edition(2010).
2. 企業管理，第九版，陳智凱審閱，普林斯頓國際有限公司(2011)
參考書：
KAREN COLLINS, Exploring Business; 2008, Pearson International Edition.
1. Nickels/McHugh/McHugh, Understanding Business, McGraw-Hill International Edition(2010).
2. Business Management, Ninth Edition, reviewed by Zhikai Chen, Princeton International Ltd. (2011)
Reference books:
KAREN COLLINS, Exploring Business; 2008, Pearson International Edition.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 平時成績平時成績 usual results |
20 | |
| 期中考期中考 midterm exam |
40 | |
| 期末考期末考 final exam |
40 |
