本課程主要目的在介紹行銷通路管理之基本觀念、通路設計與規劃及”通路為王”的時代，掌握通路，就是提前一步! 由於網路的興起, 改變了原本的行銷通路, 農業行銷-工業行銷-服務行銷-體驗行銷, 本課程協助學生以通路實務思考的角度(實體虛擬)，透過有效的執行與運作(實務及APP)，讓同學了解業界通路模式並培養開拓通路的思維。The main purpose of this course is to introduce the basic concepts, path design and planning of marketing path management and the era of "path is king". Mastering the path is to step ahead! Due to the rise of the Internet, the original marketing path has been changed, agricultural marketing-industrial marketing-service marketing-physical experience marketing. This course helps students to think about the path (physical virtuality) through effective execution and operation (physical and APP), allowing students to understand the path model in the industry and cultivate the thinking of opening up the path.
引領已修習行銷管理學的學生，整合了解，如何有效規劃、建構、發展及指導學生行銷通路管理之相關理論及內涵，並輔以案教學，使學生從個案討論之訓練中充實行銷通路管理實務知識。
Lead students who have studied marketing management, integrate understanding, how to effectively plan, construct, develop and guide students' related theories and connotations of marketing path management, and teach them through case teaching, so that students can realize marketing path management practical knowledge through case discussion training.
arketing Channels（7th）-Louis W.Stern.AdelI.EL-Ansary
行銷通路 蕭仁傑譯 華泰書局Anne T.Coughlan （原著）
增加中….
marketing Channels(7th)-Louis W.Stern.Adel I.EL-Ansary
Marketing Channels, Translation of Viagra, Anne T.Coughlan, Huatai Book Bureau (Original)
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| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 Midterm exam |
30 | 書面報告 |
| 平時出席率及課堂提問平時出席率及課堂提問 Attendance rate and class advice |
30 | 與老師互動提問, 多思考及出席率 |
| 期末考期末考 Final exam |
40 | 分組簡報專題說明 |
