本課程主要目的在介紹行銷通路管理之基本觀念、通路設計與規劃及”通路為王”的時代，掌握通路，就是提前一步! 由於網路的興起, 改變了原本的行銷通路, 農業行銷-工業行銷-服務行銷-體驗行銷, 本課程協助學生以通路實務思考的角度(實體虛擬)，透過有效的執行與運作(實務及APP)，讓同學了解業界通路模式並培養開拓通路的思維。The main purpose of this course is to introduce the basic concepts of marketing channel management, channel design and planning, and the era of "channel is king". Mastering channels is one step ahead! Due to the rise of the Internet, the original marketing channels have changed, agricultural marketing-industrial Marketing - Service Marketing - Experiential Marketing, this course helps students to understand the industry's channel model and cultivate channel development thinking from the perspective of channel practical thinking (physical and virtual), through effective execution and operation (practical and APP).
引領已修習行銷管理學的學生，整合了解，如何有效規劃、建構、發展及指導學生行銷通路管理之相關理論及內涵，並輔以案教學，使學生從個案討論之訓練中充實行銷通路管理實務知識。
Guide students who have studied marketing management to integrate and understand how to effectively plan, construct, develop and guide students' marketing channel management related theories and connotations, supplemented by case teaching, so that students can enrich the marketing channel management practice through case discussion training knowledge.
arketing Channels（7th）-Louis W.Stern.AdelI.EL-Ansary
行銷通路 蕭仁傑譯 華泰書局Anne T.Coughlan （原著）
增加中….
marketing Channels(7th)-Louis W.Stern.Adel I.EL-Ansary
Marketing Channel Translated by Xiao Renjie Huatai Book Company Anne T. Coughlan (original)
Adding….
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 midterm exam |
30 | 書面報告 |
| 平時出席率及課堂提問平時出席率及課堂提問 Usual attendance and class questions |
30 | 與老師互動提問, 多思考及出席率 |
| 期末考期末考 final exam |
40 | 分組簡報專題說明 |
