值此國際化與自由化之知識經濟時代，良好的英語能力與紮實的企管知識，是現代企管人保持競爭優勢的關鍵核心能力。本課程將閱讀一系列的英文管理文章，學習有關市場、產品、財經、與策略…等最新企業發展與管理新知。同學應對自己有高度期許，勇於接受挑戰，並能持之以恆。
To stay out in front, today’s business managers must have a solid knowledge of management and good command of English. This course is designed to equip students with the state of the art knowledge of the modern business world and to enhance student’s business English ability. We will read a variety of articles to help students gain insights about the most recent development of the industry, market, company, product, finance, strategy, leadership, and innovation, etc.In this era of knowledge economy of internationalization and liberalization, good English skills and solid business management knowledge are the key core competencies for modern business managers to maintain competitive advantages. In this course, you will read a series of English management articles and learn the latest business development and management knowledge about markets, products, finance, and strategies...etc. Students should have high expectations of themselves, be brave enough to accept challenges, and be able to persevere.
To stay out in front, today's business managers must have a solid knowledge of management and good command of English. This course is designed to equip students with the state of the art knowledge of the modern business world and to enhance student's business English ability. We will read a variety of articles to help students gain insights about the most recent development of the industry, market, company, product, finance, strategy, leadership, and innovation, etc.
本課程旨在提升和強化同學的企業管理英文，
藉由英文教本“English for Life and Work”，學習生活和工作上常用的簡單英文（包括聽、說、讀、寫）。
接下來，本課程會導讀一本有關管理的全球暢銷書“Business Model Generation”，讓同學有機會以第一手的方式瞭解企業模式的意義、組成與變革。
此外，每週上課會提供摘自華爾街日報（WSJ）之講義，介紹全球各地企業的最新發展與動態。
綜上所述，本課程有學習英文，瞭解企業模式和掌握企業新知的三大功能。
This course aims to improve and strengthen students’ business management English.
With the English textbook "English for Life and Work", you can learn simple English (including listening, speaking, reading and writing) commonly used in life and work.
Next, this course will introduce "Business Model Generation", a global best-selling book on management, giving students the opportunity to understand the meaning, composition and changes of business models in a first-hand way.
In addition, lectures excerpted from the Wall Street Journal (WSJ) will be provided every week in class to introduce the latest developments and trends of companies around the world.
To sum up, this course has three major functions: learning English, understanding corporate models and mastering new corporate knowledge.
自編講義, 取材自如下英文期刊與雜誌:
1) Harvard Business Review
2) Sloan Management Review
3) The Asian Wall Street Journal
4) The Economist
Self-edited handouts, drawn from the following English journals and magazines:
1) Harvard Business Review
2) Sloan Management Review
3) The Asian Wall Street Journal
4) The Economist
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Midterm examMidterm exam Midterm exam |
30 | |
| Final examFinal exam Final exam |
40 | |
| Attendance and presentationAttendance and presentation Attendance and presentation |
30 |
