產品設計的決策攸關於產品成敗的重要因素，因此產品設計前端的規劃對於產品的品質、效益、成本與市場性必須有一完備的規劃與管理。透過本課程的學習，可以達成以下的目標：
1.產品企劃的基本概念
2.企畫書的撰寫
3.企劃與企業經營策略、產品策略等之間的關連與應用
4.培養學員具國際化、產業鏈、產品企劃等的認識The decision-making of product design is an important factor in the success or failure of the product. Therefore, the front-end planning of product design must have complete planning and management for the quality, efficiency, cost and marketability of the product. Through studying this course, you can achieve the following goals:
1. Basic concepts of product planning
2. Writing of planning book
3. The relationship and application between planning and corporate business strategies, product strategies, etc.
4. Cultivate students’ understanding of internationalization, industrial chain, product planning, etc.
本課程隸屬研究所應用課程；產品開發設計的成功與否攸關於策略與規劃的工作是否完善，目標是否正確。而一位高階的設計管理者必須從了解市場趨勢人口變化與社會價值取向，從中快速而準確的訂定開發設計的目標。本課程主要是對於培養對產品創新與價值的規劃設計，透過案例演練育實務操作達到教學的目為要旨。
一、教學目的：
產品計畫為產品開發，設計的先前必要的工作。如何針對企業本身的需求及未來的規劃作何理的定位極為重要。因此；本課程為了使%
This course is part of the applied courses of the institute; the success of product development and design depends on whether the strategy and planning work are complete and whether the goals are correct. A high-level design manager must quickly and accurately set development and design goals by understanding market trends, demographic changes, and social value orientations. This course is mainly to cultivate the planning and design of product innovation and value, and to achieve the purpose of teaching through case drills and practical operations.
1. Teaching purposes:
Product planning is the necessary preliminary work for product development and design. How to properly position the company based on its own needs and future plans is extremely important. Therefore; this course is designed to make%
說明；本課程提供參與企劃的基本參考書以茲學習時有所參考，主要以藉由日本在產品企劃上的經驗列為本課程主要參考書目。
1. デザイン計畫の調查.實驗 小原 二郎編
2. 製品計畫 工業デザイン全集委員會編
3. 設計方法論 有關參考書
4. デザインマインドコンパニ一 クリストフアu一.ロしンッ
5. デザインマ一ケテイング 中村周三著
6. デザイ二ング 森 典彥編
Note: This course provides basic reference books for participating in planning for reference during study. Japan’s experience in product planning is mainly used as the main reference book for this course.
1. Survey and experiment of Project Tokugin edited by Jiro Obara
2. Product Planning Compiled by the Complete Works of Industrial Design Committee
3. Design methodology related reference books
4. デザインマインドコンパニ一 クリストフアu一.ロしンッ
5. デザインマ一ケテイング Nakamura Wednesday
6. デザイ二ング Mori Norihiko ed.
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