一般都認為，能夠將無形的文化內容，透過再造、加值與商品化的過程，而藉用產品和服務呈現形式的「文化產業」（cultural industries），是附加價值最高、更具精神價值、永續性與在地全球化可能性的一種知識經濟產業。
然而，不論是學界朗朗上口的「文化創意產業」、「遺產工業」等概念，或是文建會含括廣告、建築、藝術及古董市場、工藝、設計、流行設計與時尚、電影與錄影帶、休閒軟體遊戲、音樂、表演藝術、出版、軟體與電腦服務業、電視與廣播等十三項重點計畫的「創意產業」概念，都似乎是既寬廣又模糊更是讓人看不清的行當。但回歸到實務層面來看，不論文化活動或文化產業的發展，皆不免涉及到法源、組織、經費、人事與設備等現實條件，文化活動的進行、文化與文化產業的發展，皆有賴於文化行政從業人員能夠有效管理與推動這些繁雜的庶務，以及扮演「文化行動者與組織╱參與者╱政府」間的協調者角色。
本門課程的目標，即在於協助同學在認識文化的意涵與作用，以及了解文化產業化之特性的基礎上，逐步了解文化與行政的關係，文化行政所涉及的政策、法源、組織、經費、人事等相關面向與業務，以及文化行政從業人員應有的觀念與涵養，同時透過一些政府對於文化產業的相關政策與措施的分析與檢討，提供同學進一步思考如何有效管理繁雜的文化行政庶務。It is generally believed that "cultural industries" (cultural industries), which can take intangible cultural content and present it in the form of products and services through the process of re-engineering, value-adding and commercialization, are the ones with the highest added value, more spiritual value, and A knowledge economy industry with sustainability and local globalization possibilities.
However, whether it is the catchy concepts of "cultural and creative industries" and "heritage industries" in the academic world, or the Cultural Council's terms including advertising, architecture, art and antique markets, crafts, design, popular design and fashion, film and video The concept of "creative industries" in the thirteen key projects, including music, leisure software games, music, performing arts, publishing, software and computer services, and television and radio, all seems to be broad, vague, and unclear. business. But returning to the practical level, the development of cultural activities or cultural industries inevitably involves practical conditions such as legal sources, organizations, funds, personnel and equipment. The conduct of cultural activities and the development of culture and cultural industries all depend on Cultural administration practitioners can effectively manage and promote these complex affairs, and play the role of coordinator between "cultural actors and organizations/participants/government".
The goal of this course is to help students gradually understand the relationship between culture and administration, and the policies, legal sources, organizations, and policies involved in cultural administration on the basis of understanding the meaning and role of culture and the characteristics of cultural industrialization. Funding, personnel and other related aspects and business, as well as the concepts and accomplishments that cultural administrative practitioners should have. At the same time, through the analysis and review of some government policies and measures related to the cultural industry, students can further think about how to effectively manage complex cultural administrative affairs. .
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夏學理等。2004。《文化行政》。台北：五南。
夏學理等。2008。《文化創意產業概論》。台北：五南。
夏學理等編。2002。《藝術管理》。台北：五南。
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| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 研讀每週指定教材與導讀研讀每週指定教材與導讀 Study the weekly designated textbooks and guides |
40 | |
| 參與課堂討論參與課堂討論 Participate in class discussions |
30 | |
| 繳交期中與期末報告繳交期中與期末報告 Submit interim and final reports |
30 |
