本課程包括觀念架構解析與實務分享。本課程主要根據本人所發展之社會企業經營模式之觀念架構為基礎，再邀請社會企業家分享其實務經驗。觀念架構，如圖3。最內層為系統建構，包括社會企業的經營理念、品牌行銷、產品服務、研發創新、成效評估。第二層為利害關係人，包括顧客、供應商、競爭者與互補者四種類型。第三層為政府角色，包括租稅優惠、經費補助、輔導機制、法規規範。最外層為外在環境，包括政治、經濟、社會、生態、科技、人口等。

This course includes analysis of concept structures and sharing of practices. This course is mainly based on the conceptual structure of the social enterprise business model developed by me, and then invites social entrepreneurs to share their practical experience. Concept structure, as shown in Figure 3. The innermost level is system construction, including business philosophy, brand marketing, product services, R&D innovation, and effectiveness evaluation of social enterprises. The second layer is stakeholder, including four types: customers, suppliers, competitors and intercompanies. The third level is the role of the government, including tax benefits, fee subsidies, guidance mechanisms, and legal regulations. The outermost layer is an external environment, including politics, economy, society, ecologies, science and technology, population, etc.

(1) 官有垣、陳錦榮、陸宛蘋與王仕圖，2013，社會企業：台灣與香港的比較，巨流圖書公司。
(2) 張明輝與周筱姿，2013，公益理想實踐之路，資誠 (PwC)

(1) Officials include Yuan, Chen Fengrong, Lu Wansu and Wang Shi, 2013, Social Enterprise: Comparison between Taiwan and Hong Kong, Juliu Book Company.
(2) Zhang Mingxiu and Zhou Xiaozi, 2013, The Ideal and Realistic Way of Public Welfare, Integrity (PwC)