1.訓練學生建立將策略、管理與會計之整合思維
2.訓練學生發展創新之管理模式
3.訓練學生口頭與書面之表達能力。
1. Training students establish integrated thinking about strategies, management and associations
2. Training students develop innovative management model
3. Training students' expression ability of mouth and writing.
1.蔡敦浩，2008，管理學，滄海書局。
2.王泰昌、許恩得、詹茂焜、洪震玫、余任芳， 2009，《財報分析與經營策略》，東海大學會計與產業研究中心
3.Joel Watson, 2002, Strategy：An Introduction to Game Theory, Norton
4.Brandenburger, A. M., & Nalebuff, B. J. 1996. Co-opetition. New York：Currency Doubleday.（許恩得譯，民國93年，競合策略，培生）
1. Cai Dunhao, 2008, Management, Huahai Books Bureau.
2. Wang Taichang, Xu Ende, Zhan Maokun, Hong Zhenmei, Yu Renfang, 2009, "Financial Analysis and Business Strategies", Donghai University Association Project and Industry Research Center
3.Joel Watson, 2002, Strategy: An Introduction to Game Theory, Norton
4.Brandenburger, A. M., & Nalebuff, B. J. 1996. Co-opetition. New York: Currency Doubleday. (Queen Delu, 1993, Competitive Strategy, Pearson)
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與討論課堂參與討論 Class Participation and Discussion |
50 | |
| 書面作業書面作業 Writing |
50 |
