5737 - 網路行銷與社群經營 英授 Taught in English
Social Media Marketing and Online Community Development
教育目標 Course Target
這門課，將藉由課堂講授、實際操作、學員互動，讓同學們深刻理解，網路時代的知名品牌，他們成功背後的祕密。也希望各位，在學習基礎資訊能力之餘，能更掌握時代的脈動、建立個人品牌，也能更有效的表達自己，把握住更好的機會。
This class will be taught in class, actual operation, and student interaction, so that students can deeply understand the secret behind their success as well as well-known brands in the Internet era. I also hope that when learning basic information abilities, you can better grasp the movements of the times, build personal brands, and express yourself more effectively and seize better opportunities.
課程概述 Course Description
「全民網路時代」到來，當各種網站技術逐漸成熟後，根基於傳播心理學的「網路行銷」與「社群經營」逐漸成為顯學，資訊技術力不再是線上存活的唯一重點，如何找到對的受眾、銷售對的東西，更是最重要的即戰力。
The "National Online Age" has arrived. As various website technologies gradually mature, "online marketing" and "community management" based on communication psychology have gradually become visual. Information technology is no longer the only focus of online survival. How to find the right audience and sales of things is the most important imminent force.
參考書目 Reference Books
網際網路上的所有中英文資訊，由老師提供關鍵字，學生自行搜尋出完整的知識體系，並做專題報告。
All Chinese and English information on the Internet are provided by the teacher to provide keywords, and students search for a complete knowledge system by themselves and make special reports.
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
作業 Action |
30 | |
|
報告 report |
40 | |
|
社群經營成績 Community business achievements |
30 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
Click the link below to view the detailed course plan
相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 5737
- 學分 Credit: 0-3
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上課時間 Course Time:Thursday/11,12,13[ST434]
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授課教師 Teacher:蔡依橙
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修課班級 Class:資訊專班1,2
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選課備註 Memo:延修生學分費以專班標準收取
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