這門課，將藉由課堂講授、實際操作、學員互動，讓同學們深刻理解，網路時代的知名品牌，他們成功背後的祕密。也希望各位，在學習基礎資訊能力之餘，能更掌握時代的脈動、建立個人品牌，也能更有效的表達自己，把握住更好的機會。This course will provide students with a deep understanding of the secrets behind the success of well-known brands in the Internet era through classroom lectures, practical operations, and student interaction. I also hope that in addition to learning basic information skills, you can better grasp the pulse of the times, establish a personal brand, express yourself more effectively, and seize better opportunities.
「全民網路時代」到來，當各種網站技術逐漸成熟後，根基於傳播心理學的「網路行銷」與「社群經營」逐漸成為顯學，資訊技術力不再是線上存活的唯一重點，如何找到對的受眾、銷售對的東西，更是最重要的即戰力。
The "National Internet Era" has arrived. When various website technologies gradually mature, "Internet Marketing" and "Community Management" based on communication psychology gradually become prominent. Information technology skills are no longer the only focus of online survival. How to Finding the right audience and selling the right things are the most important immediate capabilities.
網際網路上的所有中英文資訊，由老師提供關鍵字，學生自行搜尋出完整的知識體系，並做專題報告。
Teachers provide keywords for all Chinese and English information on the Internet, and students can search for a complete knowledge system on their own and make special reports.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 作業作業 Homework |
30 | |
| 報告報告 report |
40 | |
| 社群經營成績社群經營成績 Community management performance |
30 |
