3277 - 社會：經貿環境與行銷 英授 Taught in English
Business Environment and Marketing
教育目標 Course Target
1. 分析經濟貿易、政治法令、社會文化、科技自然等大環境變遷所帶來之機會與挑戰 2. 實例探討策略行銷、市場區隔定位以及產品、價格、通路、推廣等行銷組合策略 3. 成功與失敗的行銷案例分析
1. Analyze the opportunities and challenges brought about by changes in the economic and trade, political and legal, social, cultural, technological and natural environment. 2. Discuss strategic marketing, market segmentation and positioning, and marketing mix strategies such as products, prices, channels, and promotions with examples. 3. Analysis of successful and failed marketing cases.
參考書目 Reference Books
行銷管理( 理論與個案分析) – 張國雄著 雙葉書廊 2011年5月第三版
Marketing Management (Theory and Case Analysis) – Written by Zhang Guoxiong, Shuangye Bookstore, May 2011, third edition
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
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平常成績 normal grades |
30 | 出席狀況、小考、報告 |
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期中考試 midterm exam |
30 | |
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期末考試 final exam |
40 |
授課大綱 Course Plan
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 3277
- 學分 Credit: 0-2
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上課時間 Course Time:Thursday/3,4[HT007]
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授課教師 Teacher:林紹煌
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修課班級 Class:共必修1-4
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選課備註 Memo:修過行銷管理者與管院學生不得選修
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