透過設計方法開發出具市場領導性的前瞻性產品。Develop market-leading forward-looking products through design methods.
針對產品設計者,從產品開發之初著手,預測發展趨勢,透過分析相關的競爭產品,進而開發出具市場領導性的概念型產品。產品概念設計對引領市場有著舉足輕重的指標地位,更是一般業界鞏固品牌強度與競爭優勢的重要環節,課程中將引導學生學習業界的組織分工,設計部門權責劃分,設計開發流程等實務經驗。並透過執行完整的業界流程,重新找到產品的新定位,進而塑造品牌與產品於市場中的差異化及獨特性。
For product designers, we start from the beginning of product development, predict development trends, and analyze relevant competitive products to launch market-leading concept products. Product concept design has a sufficient indicator position for leading the market, and is also an important part of the general industry to consolidate brand strength and competitive advantages. In the course, students will be guided to learn the organizational division of labor in the industry, the design department's rights and responsibility planning, design development process and other practical experience. And through the implementation of a complete industry process, we will re-find the new positioning of the product, thereby shaping the difference and unique characteristics of the brand and product in the market.
自編講義
Self-edited lecture
評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
---|---|---|
設計創意設計創意 Design creativity |
50 | 獨創性與特殊性 |
產品設計完成度產品設計完成度 Product design completion degree |
40 | 成品細節與精緻度 |
學習熱忱與態度學習熱忱與態度 Learn passion and attitude |
10 | 課堂表現與互動,出缺勤狀況 |