隨著數位經濟時代的來臨，網路創業或行動創業已經蔚為潮流趨勢，創業成功的 案例也常被報章媒體爭相報導。然而，網路創業真的有這麼容易嗎？創業者又該具 備哪些知識？該如何善用數位工具的優勢進行精準行銷呢？本課程從「個案」、「理 論」、與「實務」多元面向，講授如何利用雲端運算及 Big Data(海量資料)的概 念，協助企業進行創新創業活動，並透過雲端創業成功的個案研究，逐步解說數位 行銷的秘訣。因此，課程將介紹如何利用時下網路新媒體的力量，將「個人創意」 轉變為「團隊創新」的力量，並成功的將創新應用於「創業活動」，進而產生實質 的效益與利潤。With the advent of the digital economy era, online entrepreneurship or mobile entrepreneurship has become a trend, and successful entrepreneurial cases are often reported by newspapers and media. However, is it really that easy to start an online business? What knowledge should entrepreneurs have? How to make good use of the advantages of digital tools for precise marketing? This course teaches how to use the concepts of cloud computing and Big Data (mass data) from the aspects of "cases", "theory" and "practical" to help enterprises carry out innovative and entrepreneurial activities. Through case studies of successful cloud entrepreneurship, this course will gradually Explain the secrets of digital marketing. Therefore, the course will introduce how to use the power of current Internet new media to transform "personal creativity" into the power of "team innovation" and successfully apply innovation to "entrepreneurial activities" to generate substantial benefits and profits.
雲端創業術/碁峰
數位行銷/五南
網路行銷/松岡
網路拍賣王---開店當老闆搶億萬商機
網路拍賣王---秒殺商品行銷戰自己來
Cloud Entrepreneurship/Qi Feng
Digital Marketing/Wu Nan
Internet Marketing/Matsuoka
The king of online auctions---open a shop and become the boss to seize billions of business opportunities
King of Online Auctions---Do the Flash Sale Product Marketing Battle Yourself
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中報告期中報告 interim report |
25 | 個人及分組 |
| 個案研討個案研討 case study |
50 | 含出席率 |
| 期末報告期末報告 Final report |
25 | 個人及分組 |
