1.專業：在<國貿船務英文>11個單元的學習中,了解實務操作中的英文寫作方式和國貿實務中所可能面臨的問題及解決方式.
2.技能：從<有效的電子郵件行銷>,到<Ｂ２Ｂ的發展策略>, 到<Ｏ２Ｏ的新行銷>,進而<如何參加國外展覽>作一系列國際行銷的討論
3.溝通：口語表達,簡報與職場穿著
4.潮流：盡量從<商業週刊>和<今週刊>中尋找適當的範例和課程連結,以符合當前國際行銷的發展趨勢.
5.Face to Face：與成功的國貿業者有約. 學期末安排讓學生的實務問題可以就近請教成功的典範.1. Professional: In the 11-unit study of "International Shipping English", understand the English writing methods in practical operations and the problems and solutions that may be faced in international trade practice.
2. Skills: From
《國貿船務英文》: 跨世紀企業顧問有限公司出版
《國際貿易糾紛之解析與處理》:陳貴芬著: 台北進出口同業工會出版
《參展行銷如何參加國外展覽》:編者:段恩雷/外貿協會出版
《數位時代市場發展策畧》:胡瑋珊翻譯/中國生產力中心
《感覺行銷》:騰敬著李秀敏番譯/中國生產力中心
《口碑行銷》:神田昌典著/先鋒企管出版
《願景行銷》: 芭芭拉傑落提著/中國生產力中心出版
《時間管理的黃金法則》:李宗晰教授 商周出版
"Guomao Shipping English": Published by Cross Century Enterprise Consulting Co., Ltd.
"Analysis and Resolution of International Trade Disputes": Written by Chen Guifen: Published by Taipei Import and Export Trade Union
"Exhibition Marketing: How to Participate in Foreign Exhibitions": Editor: Duan Enlei/Published by the Foreign Trade Association
"Market Development Strategies in the Digital Era": Translated by Hu Weishan/China Productivity Center
"Sensory Marketing": Translated by Teng Jing and Li Xiumin/China Productivity Center
"Word of Mouth Marketing": written by Kanda Masanori/Pioneer Enterprise Publishing
"Vision Marketing": Written by Barbara Gerald/Published by China Productivity Center
"The Golden Rule of Time Management": Professor Li Zongxi, published by Shangzhou
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 上課出席率上課出席率 class attendance |
30 | |
| 上課參與程度(Q & A)上課參與程度(Q & A) Class participation level (Q & A) |
20 | |
| 期中報告期中報告 interim report |
20 | |
| 期末報告期末報告 Final report |
30 |
