1.以影片實例解析日本服務業的行銷實務。
2.透過影片解析日本熱門產業及其代表企業的行銷創意。
3.培養同學畢業後任職台商或外商以及自行創業時的行銷競爭力。
4.介紹日本的經貿、社會、文化與卓越產業之現況與展望。
5課程內容涵蓋：餐飲、旅遊、旅館、休閒、主題樂園、流通、量販、百貨、
貿易、交通、零售、文創、影視、娛樂、汽車、金融等產業。1. Use video examples to analyze the marketing practices of Japanese services.
2. Through the video, analyze the marketing creativity of Japanese popular industries and their representative companies.
3. Cultivate marketing competition when working as a Taiwanese or foreign businessman after graduation and starts his own business.
4. Introduce the current situation and prospects of Japan's trade, society, culture and industry excellence.
5 course contents: catering, travel, hotel, leisure, theme park, circulation, quantity, department store,
Trade, transportation, retail, cultural, film, entertainment, automobile, finance and other industries.
1.培養行銷研究及產業分析的能力。
2.介紹泡沫經濟破滅後，日本的經貿、社會、文化現況。
3.介紹日本 21世紀最具發展潛力之產業及其代表企業個案。
4.探討日本與台灣、中國經貿合作之商機與發展。
5.介紹日本產業的轉型與企業之創新。
1. Cultivate the ability of marketing research and industry analysis.
2. Introduction to the trade, social and cultural situation in Japan after the economic collapse of the bubble.
3. Introduction to Japan's most potential development industry in the 21st century and its representative companies.
4. Explore the business opportunities and development of trade cooperation between Japan and Taiwan and China.
5. Introduce the transformation of Japanese industry and the innovation of corporate industries.
1. 日本經貿與產業講義集，林紹煌編著(未出版)
1. Collection of Japanese Trade and Industry Lectures, edited by Lin Shuhuang (not published)
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 平時成績平時成績 Regular achievements |
60 | 1.上課出席與討論20% 2.期中考前個人作業20% 3.期末考前個人作業20% |
| 期中考期中考 Midterm exam |
20 | 筆試(課堂影片案例內容) |
| 期末考期末考 Final exam |
20 | 筆試(課堂影片案例內容) |
