1.以影片實例解析日本服務業的行銷實務。
2.透過影片解析日本熱門產業及其代表企業的行銷創意。
3.培養同學畢業後任職台商或外商以及自行創業時的行銷競爭力。
4.介紹日本的經貿、社會、文化與卓越產業之現況與展望。
5課程內容涵蓋：餐飲、旅遊、旅館、休閒、主題樂園、流通、量販、百貨、
貿易、交通、零售、文創、影視、娛樂、汽車、金融等產業。

1. Use video examples to analyze the marketing practices of the Japanese service industry.
2. Analyze popular Japanese industries and the marketing creativity of their representative companies through videos.
3. Cultivate students’ marketing competitiveness when they work for Taiwanese or foreign businessmen or start their own businesses after graduation.
4. Introduce the current status and prospects of Japan’s economy, trade, society, culture and outstanding industries.
5 Course contents cover: catering, tourism, hotels, leisure, theme parks, circulation, mass merchandisers, department stores,
Trade, transportation, retail, cultural and creative industries, film and television, entertainment, automobiles, finance and other industries.

1.培養行銷研究及產業分析的能力。
2.介紹泡沫經濟破滅後，日本的經貿、社會、文化現況。
3.介紹日本 21世紀最具發展潛力之產業及其代表企業個案。
4.探討日本與台灣、中國經貿合作之商機與發展。
5.介紹日本產業的轉型與企業之創新。

1. Cultivate the ability of marketing research and industry analysis.
2. Introduce the current economic, trade, social and cultural situation of Japan after the bubble economy burst.
3. Introduce Japan’s industries with the greatest development potential in the 21st century and their representative enterprise cases.
4. Discuss the business opportunities and development of economic and trade cooperation between Japan, Taiwan and China.
5. Introduce the transformation of Japanese industry and the innovation of enterprises.

1. 日本經貿與產業講義集，林紹煌編著(未出版)

1. Collection of Lecture Notes on Japanese Economy, Trade and Industry, compiled by Lin Shaohuang (unpublished)