1.企業政策(或謂策略管理)是組織為了創造和維持競爭優勢，所採取的一系列分析、決策和行動的持續性程序。管理者運用策略性分析程序(strategic analysis process)-選擇目標，進行內部和外部分析，辨認競爭優勢，策劃競爭策略，與設計組織-執行公司的策略，進而最大化公司的整體價值。
2. 管理者選定充分兼顧市場機會與公司能力，進而最大化公司價值的目標和策略。公司面對不同的情境需要選定不同的目標和策略，所以，目標和策略隨著情境而權變。然而，策略性分析程序和方法可以適應許多不同的情境，具有普遍性的特質。
3. 策略管理課程非常重視策略性思考(strategic thinking)及策略性推理(strategic reasoning)。
4. 綜合運用「課堂講授」、「個案研討」和「企業經營模擬競賽」等，培育基於策略性分析程序的策略管理能力。1. Corporate policy (or strategic management) is a series of continuous procedures for analysis, decision-making and action taken by an organization in order to create and maintain competitive advantage. Managers use the strategic analysis process to select goals, conduct internal and external analysis, identify competitive advantages, plan competitive strategies, and design organizations to implement the company's strategy to maximize the company's overall value.
2. Managers select goals and strategies that fully consider market opportunities and company capabilities to maximize company value. Companies face different situations and need to select different goals and strategies. Therefore, goals and strategies change with the situation. However, strategic analysis procedures and methods can be adapted to many different situations and have universal qualities.
3. Strategic management courses attach great importance to strategic thinking and strategic reasoning.
4. Comprehensively use "classroom lectures", "case studies" and "business management simulation competitions" to cultivate strategic management capabilities based on strategic analysis procedures.
1. Strategic Management: Creating Competitive Advantage, sixth edition, by Gregory G. Dess, G.T. Lumpkin, and Alan B. Eisner, New York, NY: McGraw-Hill/ Irwin, (滄海圖書), 2012
2. 策略管理個案和企業經營模擬競賽(BOSS)手冊
1. Strategic Management: Creating Competitive Advantage, sixth edition, by Gregory G. Dess, G.T. Lumpkin, and Alan B. Eisner, New York, NY: McGraw-Hill/ Irwin, (Canghai Books), 2012
2. Strategic Management Cases and Business Operation Simulation Competition (BOSS) Manual
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 考試考試 exam |
50 | |
| 個案研討個案研討 case study |
25 | |
| 企業模擬競賽企業模擬競賽 Corporate Simulation Competition |
10 | |
| 課堂參與課堂參與 class participation |
15 |
