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course information of 107 - 1 | 0425 Jean Baudrillard’s "The Consumer Society"(價值與文化:布希亞《消費社會》)

0425 - 價值與文化:布希亞《消費社會》 Jean Baudrillard’s "The Consumer Society"


教育目標 Course Target

當代法國哲學家、社會哲學家布西亞(Jean Baudrillard)《消費社會》(La Societe de consommation)乃當代社會哲學重要著作,不僅以後結構主義、符號理論和交換理論探討了物的消費品化、消費社會的結構,消費社會的「神話」所造成的危害和浪費,也論及消費理論和大眾傳媒、身體(作為消費品和象徵符號)等問題。本課程希望能透過文本研讀與分析,瞭解當代消費社會問題的形成,以及消費與我們的生存(死亡)的關係。本課程除涉及物、消費和功用化等問題的探討,涉及的問題探討尚有大眾媒體(尤其是廣告媒體)與消費神話,符碼化問題,「我」的消費與被消費,並將介紹與學習當代重要理論:擬像(Simulation)理論,象徵符號理論與交換理論,身體哲學。 其次,本課程包含消費理論和個別消費現象的分析。 理論部分,除了消費理論,尚有:物的形式,價值理論。 個別消費現象的分析,大致分為三大部分:媒體(尤其,廣告及大眾傳媒)與消費,身體作為消費品,時間作為消費品。Contemporary French philosopher and social philosopher Jean Baudrillard's "La Societe de consommation" is an important work of contemporary social philosophy. It not only discusses structural consumerism, symbolic theory and exchange theory, but also consumerism and consumer society. The structure, the harm and waste caused by the "myth" of the consumer society, also talks about consumption theory and the mass media, the body (as consumer goods and symbolic symbols) and so on. This course hopes to understand the formation of contemporary consumer social issues and the relationship between consumption and our survival (death) through textual research and analysis. In addition to the discussion of issues related to things, consumption and utility, this course discusses the issues of mass media (especially advertising media) and consumer myths, code-based issues, consumption and consumption of "I", and will introduce And learn important contemporary theories: Simulation theory, symbolic theory and exchange theory, body philosophy. Second, the course contains an analysis of consumption theory and individual consumption phenomena. In theory, in addition to consumption theory, there are still: the form of matter, the theory of value. The analysis of individual consumption phenomena is roughly divided into three parts: the media (especially, advertising and mass media) and consumption, the body as a consumer goods, and time as a consumer goods.


課程概述 Course Description

通識課程不同於專業課程,實乃著重引導學生主動關懷、探索與實踐人類的終極價值與智慧;同時通識課程所提供的知識,不是專業課程的淺薄化,而是具有厚實感的基礎知識。本校根據創校傳統、校訓與辦學理念訂定通識教育定四大基本素養:求真素養、篤信素養、力行素養與宏通素養,以具體落實本校通識教育之理想。希望本校學生能發揮自主學習精神,在通識課程老師的引導下,逐漸培養其通識教育基本素養,並期待能終身學習。各種基本素養並訂有具體的學習成效指標,以做教學與學習成效之自我檢證的具體指標,分述如下:求真素養(自然領域):1.學習自然科學的方法或哲學以探索物理與生命世界的微妙,2.發揮就事論事的精神,3.能參與科學議題相關的公共事務。篤信素養(人文領域):1.學習人文精神以探索內在自我與領會人類文明的深層價值,2.發展自律精神,3.能運用理性進行道德推理。力行素養(社會領域):1.運用社會科學的方法或哲學以激發學生的傾聽與溝通能力,2.承認與尊重多元差,3.實踐民主審議的精神。宏通素養(跨領域):1.追求人類的整體價值,2.融通求真、篤信、力行等素養於個人生命之中。各領域的課程對於學習成效指標可以跨選,不必拘泥。
The general education curriculum is different from the professional curriculum. It focuses on guiding students to take the initiative to care, explore and practice the ultimate value and wisdom of human beings. At the same time, the knowledge provided by the general curriculum is not the shallowness of professional courses, but the basic knowledge with solid sense. . Based on the tradition of school creation, school motto and school-running philosophy, the school has established four basic qualities: general literacy, literacy, literacy and Hongtong literacy, in order to concretely implement the ideal of general education in the school. I hope that the students of this school can develop their self-learning spirit and gradually cultivate their basic literacy of general education under the guidance of general education teachers, and look forward to lifelong learning. A variety of basic literacy and specific learning outcome indicators for specific indicators of self-verification of teaching and learning effectiveness, as follows: truth-seeking literacy (nature field): 1. Learning natural science methods or philosophy to explore physics With the subtlety of the world of life, 2. Play the spirit of doing things, 3. Be able to participate in public affairs related to scientific issues.笃 素 素 (humanities): 1. Learn the human spirit to explore the inner self and understand the deep value of human civilization, 2. develop the spirit of self-discipline, 3. can use rational reasoning. Liberalism (social field): 1. Use social science methods or philosophy to stimulate students' ability to listen and communicate, 2. Recognize and respect diversity, 3. Practice the spirit of democratic deliberation. Hongtong literacy (cross-disciplinary): 1. Pursue the overall value of human beings. 2. Financing truth, trust, and commitment to personal life. Courses in all fields can be cross-selected for learning outcome indicators, without having to be particular.


參考書目 Reference Books

讓•鮑德里亞:《消費社會》,劉成富﹧全志鋼譯。南京:南京大學出版社,2008年
Jean Baudrillard: La Societe de consommation.
Jean Baudrillard: The Consumer Society: Myths and Structures.
Jean Baudrillard: "Consumer Society", Liu Chengfu, Quan Zhigang translation. Nanjing: Nanjing University Press, 2008
Jean Baudrillard: La Societe de consommation.
Jean Baudrillard: The Consumer Society: Myths and Structures.


評分方式 Grading

評分項目 Grading Method 配分比例 Grading percentage 說明 Description
課堂筆記課堂筆記
Class Notes
15 課堂筆記:自備A4大小的白紙;每週下課後繳交,依次數及內容計分。
平時成績平時成績
Usual grades
25 思維,觀察,討論(含數位平台的討論)
期中考期中考
Midterm exam
30
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Course Information

Description

學分 Credit:3-0
上課時間 Course Time:Wednesday/6,7,8[H307]
授課教師 Teacher:林薰香
修課班級 Class:哲學系1-4
選課備註 Memo:西哲,第一週未到課者不得選,通識中心3442雙掛課程

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