course information of 106 - 1 | 0167 Introduction to Small Business in an English Speaking(微型創業英文入門(一))

0167 - 微型創業英文入門(一) Introduction to Small Business in an English Speaking

教育目標 Course Target

Upon completion of this course, students will be able to: 1. Describe how entrepreneurial thinking guides small business growth from concept to realization; 2. Develop a comprehensive business plan that can be used to successfully guide the pursuit of their own business dream; and 3. Understand and interpret the basic financial statements that provide important information about the overall health and performance of a business.

課程概述 Course Description

Introduction to Small Business (1) is the first half of a yearlong introduction to the essential concepts and skills that are needed to understand, grow, and manage a successful small business venture. For people who think independently and have a strong inner drive, building a small business represents the fulfillment of a dream to work for themselves while pursuing their career passions. Introduction to Small Business (1) is suitable for students who have no prior business training but are interested in getting a well-rounded introduction to the knowledge and skills that are needed to start a small business. It is also suitable for students who want to begin the journey of providing a solution for an unmet business need in society and require some guidance in how to get started towards their goals. Selected topics in this course include: the small business lifestyle; ethics and social responsibility; starting a new small business versus joining an existing business through a franchise or buyout; family businesses; business plans, marketing plans, and location plans; organizational structures; understanding financial statements; sources of funding; and forecasting the financial requirements. This course will be taught entirely in English.

參考書目 Reference Books

Small Business Management: Launching and Growing Entrepreneurial Ventures (18th edition), by Longenecker, J.G., Petty, J.W., Palich, L.E., and Hoy, F. Cengage Learning (2017).

評分方式 Grading

評分項目 Grading Method 配分比例 Grading percentage 說明 Description
Midterm and Final ExamsMidterm and Final Exams
50 2 x 25% each
Class AssignmentsClass Assignments
Attendance and participationAttendance and participation
20 coming to class and being engaged
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Course Information


學分 Credit:2-0
上課時間 Course Time:Thursday/8,9[LAN009]
授課教師 Teacher:James Gillespie
修課班級 Class:外文系2
選課備註 Memo:大二學生優先選課

選課狀態 Attendance

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目前選課人數為 51 人。

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